Est 2022.

THE BRAND STORY

Built from the Muddy Fields of Chipping Norton

Built from the Ground Up

Founded in 2022, the brand was born from the muddy fields of Chipping Norton and a genuine passion for the British countryside. What began as a local venture has grown from strength to strength, built on the same grit, determination, and work ethic Kaleb brings to the tractor seat every day. After all, as Kaleb says, "Dreams don't work, unless you do."

Roots Before Recognition

While he may have shot to fame on Prime Video's Clarkson's Farm, Kaleb's roots run far deeper than television. Long before the cameras arrived, he was working the land. So when Jeremy Clarkson decided to take on Diddly Squat Farm in 2019, he needed more than just a farm manager - he needed someone who truly understood the soil beneath his boots. Having already worked those same fields for three years, Kaleb was the natural choice to help keep things on track.

Countryside Style, Everyday Wear

Today, the brand reflects that journey: honest, hardworking, and quintessentially British. As we continue to grow, our mission remains the same - to create quality clothing that blends countryside heritage with modern style, designed to be worn everywhere from the field to the village and beyond.

Rooted in Grit

This isn’t just countryside-inspired clothing - it’s shaped by Kaleb’s life on the land. Designed with the same grit and work ethic he brings to the fields, each piece blends authentic farming heritage with modern style, made to handle real days and real weather.

Field-Tested Approval

Kaleb didn't just put his name on it; he wears it. Developed by someone who knows that clothing needs to be as tough as the British weather.

Growing the Community

We’re more than a clothing line; we’re a nod to the farming life. We’re excited to keep expanding, bringing a piece of the countryside to every wardrobe.

HOW IT'S MADE

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THE BLOG

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